2024-09-27

跨境电商资讯:亚马逊封号"杀手锏",90



行业卖家众所周知自己用的UPC码几乎都是套用其他公司品牌的码段;亚马逊这一顿操作,又是要在旺季到来之前筛掉一批不合规的卖家!其实就是变相封号的节奏!预计将有超过一千万条listing存在风险,各位卖家们要提前自查自己是否是套用的别人公司品牌的UPC码!否则,将会有巨大的封号风险。

具体的UPC合规动向:请看亚马逊的邮件:
In order to proceed, we need documentation that you can use these UPCs for this Brand – documentation must clearly show a relationship between the UPC Owner and the Brand, such as:

  • (Required) GS1 certification

  • (Required) and one of the below:

    • Copyright Agreement.

    • Trademark Agreement.

    • Legal or License Agreement.

    • Letter of Affiliation: A letter (on company letterhead) from the UPC Owner stating either that you are allowed to use your own UPCs to list the branded item. The letter should clearly state that the owner of the UPCs is affiliated to Brand in submission and is authorized to list products using these UPCs. It should also include a point of contact for Brand Owner or UPC Owner, noting that Amazon can contact this point of contact to verify.

亚马逊封号"杀手锏",90%卖家需警惕,数千万Listing存在风险!跨境电商卖家请提前准备规避……UPC码,到底是啥东东?我们先来了解下:

UPC/EAN介绍

UPC(Uniform Product Code)

UPC 是 "Universal Product Code" 的缩写,即通用产品代码。它是由美国和加拿大共同组织的 "统一编码委员会" (Uniform Code Council, UCC) 选定以 IBM 公司提出的 Delta-Distance 为基础而通过的。UPC 作为一种标识符号,主要用于美、加两国商品的统一标识。它的特点是长度固定、连续性的条码,因其应用范围广泛,也被称为万用条码。标准的 UPC-12 编码结构包括系统码(1 位)、厂商码(5 位)、商品码(5 位)和校检码(1 .........

行业卖家众所周知自己用的UPC码几乎都是套用其他公司品牌的码段;亚马逊这一顿操作,又是要在旺季到来之前筛掉一批不合规的卖家!其实就是变相封号的节奏!预计将有超过一千万条listing存在风险,各位卖家

原文转载:https://www.kjdsnews.com/a/1954122.html

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