ST-ERICSSON and STMicroelectronics are collaborating (along with six other companies) in the VENTURI project for mobile augmented reality.
VENTURI, short for immersiVe ENhancemenT of User-woRld Interactions, is a European scientific project which will develop and deliver algorithms, software architectures, and pilot use-cases to enable developers to produce highly-engaging mobile augmented reality apps for next-generation platforms.
Augmented reality (AR) weaves real-world images with computer-generated digital images, text and graphics, enhancing what people see, hear, feel and smell.
According to the partners, augmented reality applications require several advanced technologies to converge in order to deliver their full potential. It also has the possibility of improving the quality of life of disabled people.
STMicroelectronics will leverage its image- and video-processing expertise, along with its software and hardware integration skills, to provide new ways to interact with portable devices, while addressing energy-management constraints.
VENTURI apps will be developed using ST-Ericsson’s latest smartphone platforms and will be optimised to take advantage of the power of next-generation hardware and software.
The research groups will port mobile AR technologies, such as visual recognition and tracking algorithms, onto ST-Ericsson platforms and test them with users in several real-life scenarios.
Collaboration for mobile augmented reality technologies Electronics News
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